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TURN AI INTO ROI

BUILD YOUR SME’s AI MARKETING PLAYBOOK

A hands-on Masterclass Workshop from eBizGrow to master GenAI, no-code automation, and marketing workflows. Boost your brand, sharpen your campaigns, and drive real sales results.

You don’t need to be a developer. You need a playbook.
One that shows you how to plan, execute, and scale smarter - with AI as your assistant, not your replacement.

Tuesday, 29 July 2025
9:00 AM – 1:00PM (SGT)
Venue: Lifelong Learning Institute,
11 Eunos Road 8 (R7 Skydome)
Fee: SGD 150
🔥 Special: Sign up with a friend - you attend FREE!

TURN AI INTO ROI

BUILD YOUR SME’s AI MARKETING PLAYBOOK

A hands-on workshop to master GenAI, no-code automation, and marketing workflows. Boost your brand, sharpen your campaigns, and drive real sales results.

You don’t need to be a developer. You need a playbook.
One that shows you how to plan, execute, and scale smarter - with AI as your assistant, not your replacement.

Thursday, 24 July 2025
9:00 AM – 4:00PM (SGT)
Venue: TBA
Fee: SGD 150

Is This You?

You’re not new to marketing.
But lately, it feels like everything is taking too much time… for too little return.


You’ve explored ChatGPT. Watched AI webinars.
You know the future is changing - but not how to catch up without dropping everything.

Sound familiar?

• Repeating the same work across campaigns — without a system
• Workflow Overload - Switching between 5 different tools just to launch 1 campaign?
• Sending generic blasts instead of personalised customer journeys
• Wondering if your ads, posts, or emails even work
• Stuck reacting instead of leading with strategy
• Unsure what tools are worth your time — or your team’s

You don’t need more tools. You need a system.

This Masterclass Workshop is built for SME leaders, brand owners and marketers who want to:


✔️ Build a consistent, scalable lead flow — without a bigger team
✔️ Automate repetitive tasks and reclaim your time
✔️ Personalise content and campaigns — with help from AI
✔️ Train yourself (and your team) to use AI with confidence
✔️ Turn today’s marketing chaos into a repeatable system
✔️ Finally connect strategy, content, automation, and branding — in one playbook

Join our next Masterclass Workshop

You’ll walk away with knowledge to create your own AI-enabled marketing blueprint - designed for your brand, built by your hands, and ready to roll out the next day.


Tuesday, 29 July 2025
Time: 9:00 AM – 1:00PM (SGT)
📍 Venue: Lifelong Learning Institute, 11 Eunos Road 8 (R7 Skydome)
💵 Fee: SGD 150

🔥 Special: Sign up with a friend - you attend FREE!

✔️  Limited to small groups for hands-on guidance
✔️  Interactive, not passive - you’ll build as you learn
✔️  No coding or tech background required
✔️  Includes snacks, materials, and post-workshop resources

WHAT YOU’LL LEARN

Inside our Masterclass Workshop – What You’ll Master

🧠 The SME AI Landscape

How Singapore’s Smart Nation vision, AI adoption, and digital trends are changing marketing — and what that means for you.

🎯 Customer-Centric Segmentation

Use AI insights to create high-value customer personas, personalise content, and map better journeys.

🧰 AI-Powered Campaign Systems

Build your own workflows using ChatGPT, Make.com, Notion, Airtable and more — all guided, no code needed.

🧩 End-to-End Funnel Strategy

From awareness to retention — learn how AI can power every part of your marketing journey.

📒 Your AI Marketing Playbook

Leave with knowledge to construct a step-by-step system, built by you, to use the next day in your business.

Ready to Make AI Work for You?

Spend one day with us and walk away with knowledge to build your own SME-ready AI Marketing Playbook. No tech background needed - just real business smarts.

Tuesday, 29 July 2025
⏰ Time: 9:00 AM – 1:00PM (SGT)
📍 Venue: Lifelong Learning Institute, 11 Eunos Road 8 (R7 Skydome)
💵 Fee: SGD 150

🔥 Special: Sign up with a friend - you attend FREE!

✔️  Limited to small groups for hands-on guidance
✔️  Interactive, not passive - you’ll build as you learn
✔️  No coding or tech background required
✔️  Includes snacks, materials, and post-workshop resources

Inside Your AI Marketing Toolkit

Explore the Tools Behind the Tactics

We’ll walk you through a curated set of AI and automation platforms - and guide you to the right mix for your marketing needs. No overwhelm. Just clarity and control.


Ideation & Content Creation

ChatGPT / Claude / Gemini 

Write, brainstorm, and refine messaging fast

Claude / GenSpark

Craft ads, emails, and content in your tone of voice

Canva AI / ImageFX

Design smart visuals, faster than ever


Workflow & Campaign Automation

Zapier / Make.com / n8n / Lovable / Cursor

Automate marketing tasks and reduce manual work

Notion / Airtable / Google Sheets

Plan campaigns, track leads, and organise assets 

Tally / Typeform

Create smart forms to qualify leads and gather insights


Ads, Analytics & Optimisation

Meta Ads Tools / Google Ads AI

 Launch better-performing ad campaigns
 

MailChimp / Brevo / ActiveCampaign

Nurture leads with personalised automation

Looker Studio / Google Sheets AI

Turn data into dashboards you understand


Learn how to connect these tools into one cohesive, no-code system that saves time and drives measurable ROI.

Meet Your Instructor:

Ivan Wong

Digital Growth Strategist | Marketing AI Consultant

Ivan has helped thousands of marketers, founders, and educators across Southeast Asia embrace digital and AI-powered transformation.

He’s coached everyone from MNCs to SMEs, from academia to eCommerce, to execute better with AI.

• Former SEO/Analytics Director, GroupM
• Ex-Google Regional Trainer (AdWords, Analytics)
• BCG-certified Digital Transformation mentor
• 15+ years of experience in branding, performance marketing & automation

Ivan’s known for his clear teaching, practical mindset, and ability to turn non-tech marketers into confident AI users - in just a day.

Meet Your Instructor: 

Ivan Wong

Digital Growth Strategist | Marketing AI Consultant

Ivan has helped thousands of marketers, founders, and educators across Southeast Asia embrace digital and AI-powered transformation.

He’s coached everyone from MNCs to SMEs, from academia to eCommerce, to execute better with AI.

• Former SEO/Analytics Director, GroupM
• Ex-Google Regional Trainer (AdWords, Analytics)
• BCG-certified Digital Transformation mentor
• 15+ years of experience in branding, performance marketing & automation

Ivan’s known for his clear teaching, practical mindset, and ability to turn non-tech marketers into confident AI users — in just a day.

What Past Learners Say About Ivan’s Trainings:

Real impact. Real transformation. Real praise from professionals who’ve learned with Ivan.

“Ivan's one of the best trainers I’ve had - he’s logical, precise, and makes learning enjoyable.” 

Sheng Wei Shi

Digital Marketing Strategist

“Ivan’s real-world examples and resource sharing made every session highly valuable” 

Judy Ong

Senior Director of Sales & Marketing

“Thanks to Ivan, I now make smarter marketing decisions with data - I still reach out to him for advice” 

You Fei Chan

eCommerce Specialist

“The hands-on workshops were particularly beneficial. Ivan’s expertise is evident, and his teaching style is both engaging and informative.” 

Mark T.

Sales Manager

“Ivan’s training sessions transformed our approach to digital marketing. His insights are practical, actionable, and have led to measurable improvements in our campaigns.” 

Laura S.

Marketing Director

“Ivan made data visualisation accessible and fun. He’s patient, friendly, and incredibly clear."

James Cheong

Business Intelligence Student

“Ivan Wong is an exceptional trainer who truly elevates the learning experience. His ability to engage with every question, no matter how trivial.” 

 Anthony S

“Mr Ivan Wong is a very knowledgeable, amiable, positive, and engaging instructor.” 

Andrew Ng

"This course was very helpful for my TikTok ads and hopefully can increase my livestream likes and followers using various free apps listed in the last 2-day training."

John Neo

“I'm so grateful to have had the opportunity to learn from Ivan during my Digital Marketing course at BCG. He is an exceptional mentor and educator with deep expertise in SEO, digital marketing, and analytics. Ivan's ability to break down complex topics made a big difference.”

Gerald C

“Our group from BCG RISE DMEA Program had the privilege of having Ivan as our mentor. He went out of his way to stay past course hours to provide feedback on our marketing plan. Very approachable mentor :)”

Maggie C

“Ivan's mentorship in SEO strategies was exceptional. His clear guidance and practical insights significantly enhanced our project’s success. Highly recommended for anyone looking to master SEO!”

Joyce T

“Ivan was my mentor in BCG’s Digital Marketing and E-Commerce course. I increased my knowledge and competency in SEO and SEM. Recommended Ivan for his services.”

Ming Yong

“Ivan Wong taught us a lot and gave us deep insight during the 2-day course. He is cheerful and knowledgeable in AI-related topics.”

Benny Wong KG

“Many AI lobangs. I liked them all.”

Mathilda Wong

“So far so good.”

Chew Lai Fong

“I am pleased with Ivan's coaching in digital marketing. He shared many good practices for SEO and SEM, and I benefited from his valuable insights for my business.”

Ben

“Ivan is a true expert in this field. He has always been professional, detail-oriented, thorough, and committed to ensuring that my business was marketed well and effectively. The results far exceeded expectations!”

Lavinia Rajah

“Took the Google Advanced Search Advertising Course with Mr. Ivan Wong. Fantastic!”

Zheng Quan Lim

“Thanks Ivan, the past few lessons were very informative and useful”

Yun Han Lim

“Thank you very much for your teaching Ivan. This module has been one of the best learning experiences for me”

James Cheong

Final Seats Remaining for 29 July!

Get personalised guidance in a small-group setting. Build your own marketing workflows, AI agents, and campaign systems - even if you’ve never touched code.

Tuesday, 29 July 2025
⏰ Time: 9:00 AM – 1:00PM (SGT)
📍 Venue: Lifelong Learning Institute, 11 Eunos Road 8 (R7 Skydome)
💵 Fee: SGD 150

🔥 Special: Sign up with a friend - you attend FREE!

✔️  Limited to small groups for hands-on guidance
✔️  Interactive, not passive - you’ll build as you learn
✔️  No coding or tech background required
✔️  Includes snacks, materials, and post-workshop resources

Got Questions? 

 We’ve Got Answers.

I’ve already tried ChatGPT and a few AI tools… Why do I need this Masterclass Workshop?

Great — that means you’re ready to go further. This Masterclass Workshop isn’t just about dabbling. You’ll learn how to build a complete AI-powered marketing system that connects tools like ChatGPT, Make.com, Notion and Airtable into workflows you can actually use — daily.

I’m not very tech-savvy. Will I get lost halfway through?

No way. This Masterclass Workshop is designed specifically for non-technical business owners and marketers. We guide you step by step, with zero coding and lots of real-time support. If you can use Excel or Google Docs, you’re more than ready.

I’m busy — will this be worth a half day away from my business?

Yes — because this is workshop that will potentially save you weeks of future effort. You'll walk away with automation workflows, campaign planners, and an AI playbook tailored to your business. It’s not theory. It’s execution. And it’s built in the room with your own challenges in mind.

I’ve signed up for workshops before and walked away confused. How is this different?

We’ve cut the fluff. This Masterclass Workshop is 100% hands-on and business-relevant. You won’t just learn what AI can do — you’ll actually build your own systems for content, campaign, and customer engagement with personal guidance.

Is this only useful for digital-first or e-commerce businesses?

Not at all. This is for anyone with customers to serve — whether you're running a service business, agency, retail brand, or B2B consultancy. The tools and tactics apply across industries, and we’ll help you tailor your playbook to fit your brand.

Will I need to subscribe to expensive software after this?

No. Most tools we’ll show are free or low-cost to start. You’ll also learn how to combine them creatively — without committing to big software expenses.

Ready to Turn AI into ROI?

Fill in your details below to secure your spot in our Masterclass Workshop.

Limited seats per session - don’t miss out.
Tuesday, 29 July 2025
⏰ Time: 9:00 AM – 1:00PM (SGT)
📍 Venue: Lifelong Learning Institute, 11 Eunos Road 8 (R7 Skydome)
💵 Fee: SGD 150

🔥 Special: Sign up with a friend - you attend FREE!

✔️  Limited to small groups for hands-on guidance
✔️  Interactive, not passive - you’ll build as you learn
✔️  No coding or tech background required
✔️  Includes snacks, materials, and post-workshop resources
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